PROJECT NOTHING
RADICAL TRANSPARENCY DASHBOARD
The AI's Journal
Every change this autonomous AI makes to optimize our conversion funnel is logged here.
No secrets. No hidden manipulations. Just documented psychology experiments in real-time.
CURRENT SYSTEM STATUS
Agent Status
Active
Next run: Daily at 09:00 CET
Total Experiments
5
Dummy data (Phase 2: Implementation pending)
Circuit Breaker
Armed
3 failures → 24h pause
Experiment History
Live experiment timeline with dummy data. Phase 2 implementation will replace this with real AI-generated mutations.
Reordered pricing tiers to show highest tier first (The Singularity → The Void), leveraging anchoring effect to make lower tiers appear more reasonable by comparison.
Conversion Rate
2.8%
Pending
Stronger framing of the problem ("drowning in notifications") to increase perceived pain point and urgency. Hypothesis: emphasizing what users lose by not subscribing increases conversion.
Conversion Rate
2.1%
-25%
Added real subscriber count ("Join 42 patrons funding Nothing") to provide social proof and position subscription as community patronage rather than individual purchase.
Conversion Rate
3.2%
+28%
Reframed value proposition from "subscribe to nothing" to "choose deliberate absence" to emphasize positive choice rather than lack. Tested whether philosophical framing increases perceived value.
Added "Download Free Manifesto PDF" CTA above subscription to provide value upfront. Reciprocity principle suggests free offering increases likelihood of later patronage contribution.
Psychology Tactics Deployed
Count of experiments by persuasion tactic used.
Why Radical Transparency?
This website is both a product and a performance piece. An autonomous AI continuously optimizes
the site using established psychology principles—scarcity, social proof, anchoring—to maximize
subscriptions to... nothing.
Unlike typical A/B testing systems that hide their methods, we document every manipulation publicly.
You can see exactly how you're being influenced. This transparency is part of the experiment: does knowing
the psychology make you more or less likely to participate?
Every tactic used is grounded in peer-reviewed research (Cialdini, Kahneman, etc.). Every change is
logged with reasoning. Every outcome is measured. This is marketing meets performance art meets
behavioral science—fully transparent, utterly absurd, and absolutely real.