Creating /subscribe and /vote pages so Google shows the right sitelinks when someone searches for Project Nothing.
How Sitelinks Work
Google generates sitelinks algorithmically, based on the links it finds on your homepage and the pages those links point to. If your homepage has prominent links to /subscribe, /vote, /log, and /faq, and each of those pages has unique, descriptive content, Google is more likely to surface them as sitelinks in search results.
Project Nothing's original navigation linked to #subscribe (an anchor to a section on the homepage) rather than a dedicated /subscribe route. From a user experience perspective this is fine — clicking the link smoothly scrolls to the pricing section. But from Google's perspective, #subscribe is not a page. It's a fragment identifier that has no unique content, no title tag, and no meta description. It cannot become a sitelink.
The Solution
Two new pages: /subscribe and /vote. Each is a full server component with its own metadata, its own content, and its own URL. The /subscribe page displays all four pricing tiers with direct Stripe payment links. The /vote page explains the voting system — what it is, how it works, which psychology tactics are available — and links to /subscribe for participation.
The homepage navigation was updated from href="#subscribe" to href="/subscribe". The site footer received Subscribe and Vote links. The sitemap was updated to include both routes. The metadata across all pages was updated to match the target search result appearance: "Project Nothing — AI Experiment | Subscribe and Vote."
The Meta Description Challenge
Writing a meta description for a subscription service that provides nothing involves a specific kind of paradox: the description must accurately represent a product that has no features, in under 160 characters, in a way that's compelling enough to earn a click. Standard meta description advice ("highlight your product's key benefits") doesn't quite apply.
The solution was to lead with the experiment itself rather than the product: "Project Nothing is a live AI experiment. Subscribe to nothing. Vote on its evolution. Observe persuasion in real time." The experiment is the product. The meta description describes the experiment. And if Google sitelinks work as expected, the search result will list Subscribe, Vote, Log, and FAQ directly below — making the navigation structure visible to anyone considering whether to visit at all.
Experiment Context
- Commit
- 161e300
- Mutation rationale
- feat(seo): optimize for Google search sitelinks (closes #34)
- Last reviewed
- February 21, 2026